True Burlesque Bill Ward Style (Lingerie Style)
The rumored but seldom seen Bill Ward illustrations for famed stripper and underwear seller Lili St. Cyr! I guess if you are a burlesque queen going into the fashion business (to sell a "no mystery panty" which had no crotch) you know enough to hire the best, and at the time the best available artist of girlie underwear was Bill Ward. In fact, he would probably be the best today, but he passed away in 1998.
Lili called her creations "breathtakingly effective" whatever that means. Inducing? Engorging? Then she promptly took out full page ads in Men's magazines rather than women's. I'm not quite sure who her market was. Men strippers? Don't be fooled men...women really don't want you to buy them lingerie. They would rather shop themselves. (A scientific fact.)
To see a previous entry in which the government tried to prosecute Lili for selling a vibrator, see HERE.
To see Lili's real name, read the next sentence. Willis Marie VanSchaack
Bill Ward Illustration for Lili St. Cyr Lingerie Catalog. 1965
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